br.bev-cuvee.org · AS OF 2026-11-10
Brazil
The business-to-business (B2B) hub for beverage alcohol: the trade rulebook for beverage alcohol, country by country, each section with its official sources.
As of 2026-11-10
Market status
Licensed. Private beverage-alcohol trade is subject to federal agricultural registration, import inspection and customs/tax controls. The Ministry of Agriculture and Livestock, Ministério da Agricultura e Pecuária (MAPA), administers establishment and beverage controls, including wine and grape-derived drinks. Current registration guidance applies Decree 12,709/2025. A federal registration does not resolve every state or municipal operating permission; those details are Not yet sourced.
Sources
- https://www.gov.br/agricultura/pt-br/assuntos/inspecao/produtos-vegetal/registro-importacao-e-exportacao-1/registro/registro-de-estabelecimentos
- https://www.gov.br/agricultura/pt-br/assuntos/inspecao/produtos-vegetal/registro-importacao-e-exportacao-1/importacao/importacao-de-bebidas-vinho-e-derivados-da-uva-e-do-vinho
Who can trade
Import: The establishment must be registered with MAPA in the importer category. Ministry guidance requires the appropriate origin and analysis certificates from recognised foreign bodies, with additional documentation where relevant to the beverage, together with commercial and transport/customs documentation. Imported beverage, wine and grape-product consignments follow the applicable inspection procedure before release for sale. The government service describes authorisation through the Single Foreign Trade Portal and the relevant declaration/licensing route.
Manufacture and distribution: Establishment and product registration requirements apply under the current framework, subject to express exemptions. A producer or importer must establish which category and product requirements apply rather than rely on a generic food registration. Independent wholesaler/warehouse registration exemptions, state and municipal permits, and the exact transition between import systems: Not yet sourced.
Business-to-business (B2B) online sale: Marketplace, broker, remote-order and delivery-specific permissions are Not yet sourced. Online ordering does not establish compliance with the documented import and establishment requirements.
Sources
- https://www.gov.br/agricultura/pt-br/assuntos/inspecao/produtos-vegetal/registro-importacao-e-exportacao-1/registro/registro-de-estabelecimentos
- https://www.gov.br/agricultura/pt-br/assuntos/inspecao/produtos-vegetal/registro-importacao-e-exportacao-1/importacao/importacao-de-bebidas-vinho-e-derivados-da-uva-e-do-vinho
- https://www.gov.br/pt-br/servicos/obter-certificado-de-inspecao-de-importacao-de-bebidas-fermentados-aceticos-vinhos-e-derivados-da-uva-e-do-vinho?id=11353&origem=servico
Customs and duty
Classification: Heading 2203 covers malt beer, 2204 grape wine, 2206 cider and other fermented beverages, and 2208 spirits. Determine the complete Mercosur Common Nomenclature (NCM) code and use Brazil’s official import-treatment simulator for the product and origin. Preferential trade arrangements concern the import-duty treatment; they do not by themselves remove other import taxes.
Excise and other taxes: The federal tax on industrialised products is a distinct layer, alongside applicable contributions and state taxation. Specified imported alcoholic beverages also require fiscal control stamps. The precise beverage categories, exclusions, taxable bases and rates must be checked for the transaction.
Territorial treatment: Product-specific duty/preferences, the effect of the current tax-reform transition on each charge, state tax differences, bonded arrangements and special treatment such as the Manaus regime: Not yet sourced. No European Union tariff or excise treatment is assumed.
Sources
- https://www.gov.br/pt-br/servicos/simular-o-tratamento-tributario-e-administrativo-de-importacoes?id=23564&origem=servico
- https://www.gov.br/siscomex/pt-br/informacoes/perguntas-frequentes/acordos-comerciais/7-aspectos-tarifarios
- https://www.gov.br/receitafederal/pt-br/assuntos/aduana-e-comercio-exterior/manuais/despacho-de-importacao/topicos-1/importacao-por-conta-e-ordem-e-importacao-por-encomenda-1/importacao-por-encomenda/tratamento-tributario-especifico
- https://www.gov.br/receitafederal/pt-br/assuntos/aduana-e-comercio-exterior/manuais/despacho-de-importacao/topicos-1/procedimentos-preliminares/outros-controles-1/selos-de-controle-de-ipi-2013-bebidas-e-cigarros
Labelling
Language: Mandatory information is in Portuguese, legible and indelible. Imported products may use compliant supplementary Portuguese information. Decree 12,709/2025 prohibits misleading presentation and unsupported therapeutic claims and provides the ministry’s labelling framework. The ministry maintains separate current guidance for beverages, wine and grape-derived products.
Warnings: For alcoholic beverages within the scope of Law 9,294/1996, which defines the relevant category as above 13% alcohol by volume, the package warning is “Evite o Consumo Excessivo de Álcool”. This threshold must not be treated as an exemption from all other beverage rules.
Allergens: National packaged-food allergen rules also matter for beverages; the health authority’s guidance specifically addresses barley derivatives in beer. Full category-specific allergen exceptions and sulphite treatment: Not yet sourced.
Identity, net contents, operator/origin information, lot/date particulars, alcohol-strength expression and current wine-specific declarations must be checked against the applicable beverage and general food instruments. The complete current mandatory-field list, wine sugar/style particulars and technical exemptions under the new decree: Not yet sourced.
Sources
- https://www.gov.br/agricultura/pt-br/assuntos/inspecao/produtos-vegetal/registro-importacao-e-exportacao-1/registro/copy_of_rotulos-e-embalagens/rotulos-e-embalagens-para-vinhos-e-bebidas
- https://anttlegis.antt.gov.br/action/ActionDatalegis.php?acao=abrirTextoAto&cod_menu=7145&cod_modulo=420&nomeTitulo=codigos&numeroAto=00012709&orgao=NI&seqAto=000&tipo=DEC&valorAno=2025
- https://www2.camara.leg.br/legin/fed/lei/1996/lei-9294-15-julho-1996-349045-normaatualizada-pl.html
- https://www.gov.br/anvisa/pt-br/centraisdeconteudo/publicacoes/alimentos/perguntas-e-respostas-arquivos/rotulagem-de-alergenicos.pdf/%40%40download/file
Age and sale limits
Minimum purchase/supply age is 18. The child and adolescent statute prohibits selling, supplying, serving or delivering alcoholic beverages to children or adolescents, including without payment. State/municipal sale hours, venue restrictions, online age-verification procedures, local delivery rules and limits affecting wholesale operations: Not yet sourced.
Sources
Protected names
The National Institute of Industrial Property maintains the geographical-indication register, distinguishing indications of provenance and denominations of origin. Official beverage examples include Vale dos Vinhedos for wine, Pinto Bandeira for wine and Paraty for cachaça. Its beverage directory also records protected foreign names such as Porto, Scotch Whisky and Tequila. Registration-specific geographical boundaries and specifications determine legitimate use. Complete certification procedures and all foreign-name exceptions: Not yet sourced. Examples are not exhaustive.
Sources
GTIN authority
GS1 Brasil is the national GS1 member organisation for obtaining Global Trade Item Numbers (GTINs) and the associated GS1 identification capacity.
Sources
Not yet sourced
Not yet sourced: State/municipal and independent wholesaler/warehouse permissions; exact import-system transition; B2B online and delivery permissions; shipment tariffs and taxes, tax-reform effects, stamp exceptions and special territories; complete mandatory label fields under current instruments, wine particulars and allergen exceptions; local sale hours; complete geographical-name certification and exceptions.
Library catalogue: bev-cuvee.org · this page as data: mcp.bev-cuvee.org/mcp (get_rulebook, code br)